LR: Essay Question
Quotes:
Marxists believe that a powerful elite control the media and promote their ideologies and that there is one perception to story's in the media, and argues that Pluralism and says more UGC allows the chance of dumbing down the audience as the internet consist of “Web pages and blogs which are like a million monkeys typing nonsense”. This is evident in the consumption of less serious websites such as listicles on BuzzFeed and a site called lolcats where there are cat videos and memes. These articles or stories on the internet are more about humour rather than serious news articles and is referred as ‘entertainment’ which is clearly dumbing down its audience.
- Try to reference your quotes. copy/paste them to a new blog posting with who said them alongside each one
- You say "Marxist believe that one perception should dominant" but this isnt the case- They say that a powerful elite control the media and promote their ideologies. Rewrite this section in Para 3
- You need to flesh out your essay with more specific examples, especially the section on UGC
Quotes:
- “the most important medium of the twentieth century” (Briggs and Burke).
- “The internet has given readers much more power…The world is changing and newspapers have to adapt” (Rupert Murdoch, Newscorp)
- (James Murdoch) “it is essential for the future of independent digital journalism that a fair price can be charged for news to people who value it”
- “Web pages and blogs which are like a million monkeys typing nonsense” (Andrew Keen)
- “great leveller” (Krotoski, 2012)
- “A minority of media producers always serve a majority of consumers” (Pareto’s Law)
- (Negroponte) “Monolithic empires of mass media are dissolving in to an array of cottage industries”
Paragraph:
Marxists believe that a powerful elite control the media and promote their ideologies and that there is one perception to story's in the media, and argues that Pluralism and says more UGC allows the chance of dumbing down the audience as the internet consist of “Web pages and blogs which are like a million monkeys typing nonsense”. This is evident in the consumption of less serious websites such as listicles on BuzzFeed and a site called lolcats where there are cat videos and memes. These articles or stories on the internet are more about humour rather than serious news articles and is referred as ‘entertainment’ which is clearly dumbing down its audience.
Another Marxist argument is that the audience are being manipulated into thinking they are in control and have power. This is because “A minority of media producers always serve a majority of consumers” (Pareto’s Law). Even though citizen journalism is a part of the digital revolution for example YouTube post and Blogger, it is still owned by a media conglomerate for such as Google. This creates the perspective that they are using user generated content to voices their opinion on something but are still over powered as the media conglomerates are still in control and have the power in what we can access and see online, and they can remove or block what they don’t agree with. On the other hand the development of YouTube has allowed the development of cottage industry as people can create a life and a business from it which provides the consumers with power from a Pluralistic perspective.
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