Twitter: financial results

Twitter: what we learned from the social network's latest financial results 
http://www.theguardian.com/technology/2015/feb/06/twitter-social-network-financial-results

This article is about Twitter almost being able to reach 300 million users by March. Twitter had an average of 288 million monthly active users (MAUs) in the final quarter of 2014. That’s up 20% year-on-year, but was only four million more MAUs than it averaged in the third quarter of 2014.

The main reason investors were so chuffed with Twitter’s financials was its growth in revenues – up 97% year-on-year to $479m in the fourth quarter

Twitter now makes $2.37 in ad revenues for every 1,000 timeline views on its service, and mobile is the key. 80% of its active users access Twitter from a mobile device at least some of the time last quarter, and mobile ads accounted for 88% of Twiter’s $432m of advertising revenues.