Minecraft YouTube videos have been watched 47bn times
This story is about
how Children and adults alike aren’t just playing Minecraft in millions:
they’re watching YouTube videos made using Minecraft – and those videos are racking up
billions of views.
Key points:
·
By June 2014, Minecraft videos had been
watched 30.8 billion times, with only 183 million of those views coming from
the channel of Mojang, the game’s publisher.
·
That’s nearly three times the total views
for videos about Grand Theft Auto, which Octoly estimated was the second most
popular gaming brand on YouTubewith
nearly 12 billion views, ahead of Call of Duty (10.2 billion), Angry Birds (six
billion) and Halo (4.8 billion).
My
opinion is that Minecraft is doing something right as a brand as they are gaining
popularity from YouTube viewers who enjoy the game which is played by million but
watched in billions. This game has made some YouTubers successful as people enjoy
their content. Viewers may not see the obvious as this is an evolution of
YouTube over the last couple of years. YouTube is a big part of the reason why
Minecraft is such a strong, well-loved gaming brand in 2014 – and it’s also a
notable factor in Microsoft’s
decision to buy Mojang for $2.5bn this
summer. Microsoft isn’t just
buying a popular game that’s sold more than 54m copies across computer, console
and mobile: it’s buying one of the world’s biggest television brands. Despite
the fact that its huge popularity is online, rather than on traditional
television.
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